Give One to You, Give One to Me…Makes You Happier!

Shopping for a gift just got a whole lot easier and much more enjoyable for the giver! New research shows liking a gift you are giving someone enough to purchase one for yourself is viewed very positively by the receiver and makes the giver happier. Who knew!

Matching Gifts!

“Research published this month in the journal Personality and Social Psychology Bulletin by Evan Polman, marketing professor at the University of Wisconsin-Madison, and Sam Maglio, marketing professor at the University of Toronto Scarborough, shows that gift recipients are happier with a present when the giver got themselves the same present.”

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